Social Media Tips For Musicians

As musicians and artists, we all want the maximum exposure for our work, and we know social media is the absolute number one way of getting our content in front of fans.

Unfortunately, us musicians are also on a budget and need to be very shrewd about how we manage our finances. Luckily however, most social media strategies are free to use.

The following music social media campaign tips will help you to grow your online presence. 

1. Invite ‘likers' of your Facebook posts to like your artist page
This valuable Facebook function enables you to not only grow your followers, but also make sure that the people that you do invite have already shown an interest in you; meaning it is much less of a ‘cold-calling’ approach.

Acting as your artist page, simply go to a previous (well-performing) post, click on the ‘likes’ and you will be shown a list of all those who people who interacted with the post. If some on the list do not already like your page you can then simply click on ‘invite’. If you weren’t aware of this function before, it might be worth spending a bit of time going through all your old posts.

2. Don’t waste valuable space on your social media profiles 
This applies to all the artist pages you have - and for even better exposure, why not your personal ones? We’re talking about header images. This is one of the first things people see when they discover your profile, so make it count. Not only should it look nice, but this is free advertising space!

If you have a tour coming up you should have a well-designed header image with your dates on, or if you have a new release; you should be pushing it here. 

3. Make use of your pinned posts
This tip is in keeping with the above, and it is amazing how few people actually pin a baller post to their page. If you’re anything like most people on social media, then you probably post a lot of stuff; some good, some bad, some that has high engagement, some that has none. That is only natural.

4. Write blog posts
It doesn’t have to be long; it could be just a collection of photos and a bit of text documenting your time in the studio, or about the gig you played last night. Not only does it look good on your profiles but it gives you more opportunities to extend your network and reach by including others in your articles.